By order of the Committee
A working mens club brand and style guide. The books aim is to make it possible to recreate a typical WMC, by telling the reader how to keep the original style and aesthetic. The piece includes both original photography and a collection of nostalgic family photographs showing the unique decoration that WMCs often abide by. The tone of voice in the project is set so a member of the local club can pick up the book and understand it as well as designers.
This project is important in playing a role in the documentation of this once booming industry that has a place in so many peoples hearts. It would be a great shame to lose such strong places that have their roots in the working class culture, although I feel sadly that this will be the case eventually.
This guide gives people the tools and means to create a new WMC and hopefully will encourage change amongst the WMCs of the present to update into the 21st century.